How To Get Guide Feature On Instagram

Instagram guides were initially introduced in mid-2020 and limited to the health and wellness industry. They were designed as a way to create single resources around any specific topic or product. To illustrate, a nutritionist could create a guide for “Healthy Recipes to Make in Under 20 Minutes” or any variety of other topics they cover in their content.

Instagram describes guides as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.” In addition to being able to group and gather your own Instagram content, guides also allow you to bring in content from other accounts.

In essence, Instagram guides are individual albums or groups of content collected into a single resource. Instagram guides allow you to group a mix of educational content, product information, team insights, behind-the-scenes looks, and more into relevant categories. This makes it easy for your audience to quickly find and view those posts, rather than scrolling through all of your content. 

How to create an Instagram Guide with posts

First, make sure your Instagram app has been updated to the latest version. You can create an Instagram Guide on mobile (not available on desktop).  

  • Go to your profile and click on the “plus” at the top right corner. This will lead you to the Create section in the Instagram app. 

1. From your profile, click the plus symbol in the upper right corner.

2. Select Guide.

3. Tap Posts.

4. Choose a post from your feed or a saved post published by other public accounts.

5. Tap Next.

6. Add your guide title and description. If you would like to use a different cover photo, tap Change Cover Photo.

7. Double check the prepopulated place name, and edit as needed. If you wish, add a description.

8. Tap Add Place and repeat steps 4–8 until your guide is complete.

9. Tap Next in the upper right corner.

10. Tap Share.

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