Wordpress SEO top best tips for the Beginners and Intermediates

Wordpress SEO top best tips for the Beginners and Intermediates

Setting up WordPress sites is easy, properly optimising them for SEO isn’t. WordPress is decent for SEO out of the box, especially the new versions. But there are still scopes to transform that ‘decent’ bit into ‘excellent’. SEO is not limited to low quality link building and blatant keyword stuffing any more. It has literally gone through an evolution in the past decade, and will never stop evolving. In this article I’ll randomly present 31 easy to implement, effective ways to boost the SEO of your WordPress blog.



If you want a good rank in the search engines, then you need to take your SEO seriously. Luckily, using WordPress puts you ahead, as it’s already pretty SEO friendly right out of the box. It’s one of many reasons people choose WordPress in the first place.

Still, there are a number of things you can do to take WordPress SEO to the next level. To make it easy on you we’ve created this guide. Below you’ll learn 30 of the best tips you can use to improve your site’s traffic.





What is SEO?

SEO is an acronym that stands for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines.

Search engine optimization isn’t about tricking Google or gaming the system. It’s simply about creating a website that has optimized code and formatting which makes it easy for search engines to find your website.

When people search the web for the topics you write about, your search-engine-optimized content will appear higher in the search results, and you’ll get more people clicking through to your website.
Why SEO is important

Search engines are often the biggest source of traffic for most websites.

Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. However, those algorithms aren’t perfect — they still need your help to understand what your content is about.

If your content isn’t optimized, then search engines won’t know how to rank it. When people search for the topics you write about, your website won’t appear in the search results, and you’ll miss out on all that traffic.

It is really important for all business owners to make their website search engine friendly, so that they can maximize their search traffic.





Basics of WordPress SEO

SEO can get technical, but it doesn’t have to be. Just learning a few basic SEO tips to optimize your site can give you a noticeable boost in your website traffic.

You don’t have to be a tech genius to use the techniques below. If you’re already using WordPress, then you’ve got what it takes!

Let’s get started optimizing your website.




1. Pick a good web host


The first step is to ensure your site loads fast, because speed is a very important ranking factor for Google. If your site is presently not loading very fast (even heavy pages should load in under 1.5 seconds), you can contact your host and ask them why your website is performing slowly on their server, but if they fail to provide you a specific reason (such as your website hitting your allocated resource limits), you can be sure that their servers are slow in the first place.

While choosing a new web host, make sure you don’t make the same common mistakes that most beginners do. Especially, don’t choose a host based on the recommendations of shady ‘top 10 web hosting’ sites. What they actually do is list the hosts who pay them the most referral commissions. Plus, a huge web hosting conglomerate called Endurance International Group (EIG) owns at least 40-50 different popular hosting brands like BlueHost, HostGator, iPage, and lots of others, which are all terrible. So, if you go with the most popular ones, and become disappointed, chances are that you’ll end up with another EIG-owned host, and as a result they never lose you as their customer.

I host TechTage on MDDHosting. They’re a much smaller independent company, operating since 2007. If you’re curious as to why I never had to switch to another host since 2011, give my MDDHosting review a read.

These days, I’m more of a fan of ExonHost (read my detailed review) and host most of my sites there, as the price/performance ratio of ExonHost just blows everyone else out of the water.

If you’re looking for a more prominent name in the web hosting space, you can give SiteGround a try (read my review here).

A great place to look for a new web host is WebHostingTalk. Their members are very helpful and new members get proper guidance on choosing a web host.




2. Check Your Site’s Visibility Settings


WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to give you time to work on your website before it’s ready to go public.

However, sometimes this option can get checked accidentally and it makes your website unavailable to search engines.



If your website is not appearing in search results, then the first thing you need to do is to make sure that this option is unchecked.

Simply log in to the admin area of your WordPress site and visit Settings » Reading page.

You need to scroll down to the ‘Search Engine Visibility’ section and make sure that the box next to ‘Discourage search engines from indexing this site’ is unchecked.

Don’t forget to click on the ‘Save Changes’ button to store your changes.







3. Using SEO Friendly URL Structures in WordPress


SEO friendly URLs contain words that clearly explain the content of the page, and they’re easy to read by both humans and search engines.

Some examples of SEO friendly URLs are:

https://www.wpbeginner.com/how-to-install-wordpress/

https://www.wpbeginner.com/common-wordpress-errors-and-how-to-fix-them/



Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.



So what does a non-SEO friendly URL look like?

https://www.wpbeginner.com/?p=10467
http://example.com/archives/123

Notice that these URLs use numbers unrelated to the content, and a user cannot guess what they will find on the page by looking at the URL.


Using SEO friendly permalink structure improves your chances of getting better positions in search results.


Here is how you can check and update your WordPress site’s permalink structure.

You need to visit the Settings » Permalinks page. Select the post name option and then click on the ‘Save Changes’ button to store your settings.


Note: If your website has been running for more than 6 months, then please don’t change your permalink structure unless you’re using the numbers option. If you’re using Day and Name or Month and Name, continue using that.


By changing your permalink structure on an established site, you will lose all of your social media share count and run the risk of losing your existing SEO ranking.


If you must change your permalink structure, then hire a professional, so they can setup proper redirects. You’ll still lose your social share counts on the pages.

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